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Mother's Day glossary

Keepsake

A small object kept for the memories or person it represents.

In gift-giving, a keepsake is anything that earns a permanent spot in the recipient's life because of what it means rather than what it does. Custom photo books, birthstone jewelry, hand-written letter sets, monogrammed items, and personalized story bundles all qualify. Keepsakes outperform consumables when the goal is long-term emotional weight, but they underperform when the recipient already has too much clutter or the keepsake is generic.

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